About

Jeff Bezos has redefined the retail industry by establishing a lucrative online sales platform in the recent past. The e-commerce business has also made him the wealthiest person in the world within a shorter period than previous record holders such as Bill gates.

E-commerce is characterized by shipping boxed items to clients' doorsteps, which offers an excellent opportunity for brand marketing. A branded box improves customer retention and loyalty. Unfortunately, many online retailers use unbranded packages because they only require a means to deliver a product.

The Use of Unbranded Boxes

Firstly, brick-and-mortar businesses originally set up online activities to expand their customer base. Therefore, branding e-commerce packages was unnecessary since the stores had vast clientele and physical store recognition.

Secondly, online retailers avoid making branded and flashy packages to avoid announcing the contents in a box. Opportunists might attack the package carrier or the recipient if they know that a parcel contains high-value content.

Redefined Packaging in Physical Outlets 

E-commerce outlets create attractive boxes without revealing their content. An attractive wrap up creates a lasting impression on clients, an essential component for acquiring repeat customers. Branded kits engage clients to buy from the same online outlet in the future. 

Branded boxes permeate the entire sales effort of physical stores. Numerous retail stores are customizing their delivery packages so that they can reflect their brand image.

Brand Packaging and Online Stores

Presently, online stores strive to brand the delivery boxes to represent their brand since the packages serve as the first tangible element of their brand. Consequently, many online outlets have adopted the practice of customizing their boxes to attract repeat clients.

Improved Printing Technology

Online retailers can access affordable printing services from third parties at reasonable prices. For instance, the large format graphic machines provide one-pass printing and double-sided printing capabilities suitable for corrugated e-commerce wrapping. The technology has allowed the integration of the corrugated point-of-purchase (POP) displays into upcoming online shipments.

Flexibility is crucial in both e-commerce corrugated printing and POP displays. Modern printing technology allows the combination of enhanced-graphics litho printing and contemporary branded packages. 

Advantages of Corrugated E-Commerce Packaging

• Uses a direct printing method that does not require putting lithographic labels on corrugated substrates
• The branding method is ideal for the display in clubs and consumer products
• Has a high printing accuracy, which prevents wastage of packaging materials
• Fast printing: Clients can use technology when they require several branded packages within a short time
• Facilitates quick digital printing with accurate color matching
• Combating ultra-customized and modern digital printing solutions offers businesses an excellent opportunity to improve their corrugated shipping boxes

 

The Bottom Line

Excellent branding of shipping boxes helps create a lasting impression among clients and gain their loyalty. Modern technology allows integration of speed, color accuracy, and affordability in the production of packages. However, online stores and other enterprises using boxes as a platform to promote their products should avoid revealing their contents in the bag to avoid exposing oneself to attackers.